Originally developed to track down vehicles during the manufacturing process, the QR Code (abbreviated from Quick Response Code) was invented to allow high-speed component scanning.

Although they have a mixed reputation, the success of a QR Code comes down to implementation.

If you’re wondering what the benefits of QR Codes are and the advantages of using them on your labels, look no further.

Versatile

QR Codes can be added to just about everything, from product packaging to machinery. In simple terms, this addition means virtually anything can be turned into an interaction point. Whether you want to display text to your customers on their mobile devices or streamline a payment process, this is a great way to do it.

Digital

If executed well, a QR Code can link the digital world with offline, allowing the channel for sales to widen significantly. Research has found that 35% of people who scan these codes find them on product packaging.

Branding

Although they are typically black and white, QR Codes can be designed to contain images, logos and other forms of artwork to make them stand out from the crowd.

If you’ve designed a QR Code that you’d love to share with your customers in the form of a bespoke label, call us on 01642 474230 or email sales@firstchoicelabels.co.uk.

 

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